During my time with Northwestern Mutual, I was tasked with creating social media content that would be used on both the brand Instagram page (@northwesternmutual) and the social media pages of our financial advisors. Since we were in the middle of adopting a new brand identity, I had the opportunity to be one of the first people to ideate with the new colors, typography and assets, and use these to create templates for our team. I am also in the midst of design our Social Brand Playbook, which will be highlighted on this page following its completion.